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Larry Hawkins II: How to Invest in Your Future Leaders


Yesterday I had the privilege of teaching my self-branding class to a group of interns who are working at Chungaboo for the summer. Chungaboo is a family-owned and oriented publishing company that creates highly interactive, educational content.

During the session, we covered the importance…

Larry Hawkins II: How to Start Your Own Rumors (Part 2)


Let’s say, you’re driving late at night on a two-lane road. Hopefully you’re not texting and driving at this time of the night but, who knows. As you round the curve, you can see a car coming over the hill on the horizon. It’s clear that they have their bright lights on, just like yours. To…

Larry Hawkins II: How to Find Humility in Your Success


Disclaimer: This post will be more personal than previous posts. Also, I will continue part 2 of “How to Start Your Own Rumors” on Monday and add a little variety to the frequency of posts moving forward. The next couple of months will be fairly busy and I want to continue to give you all quality…

Larry Hawkins II: How to Start Your Own Rumors (Part 1)


Shhh! Do you hear that? No? You can’t hear those people talking about you? You can’t feel those conversations going on about you? Hm. Well I guess that means they’re not happening, right? Wrong. Unless you plan to live the rest of your life in a cave, people are going to talk about you.

Now let…


“How Great Leaders Inspire Action” - Simon Sinek

The importance of starting with your why.

Larry Hawkins II: How to Embrace Your Darkness


“Ahh, you think darkness is your ally? You merely adopted the dark. I was born in it. Molded by it. I didn’t see the light until I was a man. But it was nothing to me but blinding.” - Bane

As outlined in the last blog, Bane used this quote in the middle of beating Batman to the point of…


How to Embrace Your Darkness 

A friend shared this video of @ericthomasbtc with me the other day and I thought I would share it with all of you. I’ll talk more about this in the context of personal branding on Friday. Until then, enjoy.

Larry Hawkins II: How to Control Your History


No, the title is not a typo. You can, in fact, control your history. When it comes to personal branding, I’d almost argue that your history is more important than what you’re about to do next. Why? Because there is no “what you’re about to do next” if your history doesn’t tell the right story.

Larry Hawkins II: How to Make Sure You're Always Angry


A bit of random information about me, my favorite movie of 2012 is The Avengers. While it clearly centered on Iron Man, it was Bruce Banner who stole the show. For those unfamiliar with Marvel characters, Bruce Banner is a man that is able to turn into the Incredible Hulk when he’s angry. Once in…

Larry Hawkins II: How to Prove Your Elders Wrong


Imagine you walk into a room and everyone in the audience is 15 years your elder. Or, maybe you’re in a business meeting and you’re the youngest tenured employee. Imagine what preconceived notions you’re battling against before you even open your mouth.

“Who does he think he is?”

“She’s too…